View Media Group acquires The Property Agency

View Media Group (VMG) has today announced the acquisition of The Property Agency (TPA),
Australia’s leading specialist property communications agency.

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TPA was formed in 2004 and has grown to 35 staff in Sydney and Brisbane. TPA specialises in
creative services for the property category with a focus on strategy, branding & advertising
campaigns across multiple touch points for off-the-plan developments.
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VMG Executive Chairman Antony Catalano said, “We are thrilled to welcome founder Bob St.
Julian, Managing Partner Carl Mogridge and the entire team at TPA to the VMG family. I’ve
been working with the team for many years and could not speak more highly of them as
operators and the quality of the work they produce.”
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“We now complete our full service communications offering for developers & project marketers,
adding creative services through TPA to the market-leading strategy, planning and performance
media buying services offered by Today Media (formerly The Today Business). This will make
things easier for clients with a single brief covering both creative and media, which will drive
better alignment of the response to clients and ease of execution in the market.”
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“VMG continues to grow and acquire businesses that will assist us in delivering real value for
clients through the property ecosystem we are building. VMG is moving beyond the traditional
listings model and becoming a true property marketplace that enables consumers and
businesses to transact along the full property journey for life.”
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TPA founder Bob St. Julian said, “Aligning with VMG takes us into the future. VMG will connect
our brilliant ideas, stories and experiences to property buyers like never before. It ensures The
Property Agency remains at the forefront of property marketing, supporting our clients to create
Australia’s most famous places to live, work and play.”
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Adding TPA to the VMG Developer offering completes VMG’s plan to deliver a full end-to-end
offering for off-the plan developments including creative services via TPA, Media services via
Today Media, stock & channel management through Development ID, display suite solutions
through Showcase and the dedicated portal for off-the-plan buyers and sellers Apartments &
Developments.

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The View Media Group Developer solution:

As part of the benefits of the VMG group, it was recently announced that developments on
Apartments & Developments will now enjoy listing on view.com.au for no extra cost.
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For more information please contact:

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Paul Tyrrell
View Media Group
E: communications@viewmediagroup.com.au

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